Information according to § 5 TMG:


Am Sparrenberg 38,

33602 Bielefeld


Phone number: +49 17636964162

E-mail: support@thekre8tiv.com 

Internet: www.thekre8tiv.com  

Managing director authorized to represent: Dawn Andrea Arañador-Ferri

Registration number: HRB44346

Register court: Local court Bielefeld

Sales tax identification number according to § 27a Umsatzgesetz: DE342737195

EU Dispute Resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Matters (ODR Regulation), we would like to inform you about the online dispute resolution platform (OS platform).

Consumers have the option of submitting complaints to the European Commission’s online dispute resolution platform at http://ec.europa.eu/odr?tid=321167302 . You will find the necessary contact details for this above in our imprint. 

However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for links on this website

Our website contains links to other websites for whose content we are not responsible. We are not liable for linked websites, as we were and are not aware of any illegal activities, we have not noticed any such illegal activities and we would remove links immediately if we became aware of any illegal activities. 

If you notice illegal links on our website, please contact us. You will find the contact details in the imprint. 

Copyright notice 

All contents of this website (pictures, photos, texts, videos) are subject to the copyright of the Federal Republic of Germany. Please ask us before you distribute, reproduce or exploit the contents of this website, such as republishing on other websites. If necessary, we will legally pursue the unauthorized use of parts of the content of our site. 

If you find any content on this website that infringes copyright, please contact us.

Privacy policy 

Privacy Policy 

We have written this privacy statement (version 04.04.2020-321167302) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website. 

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them. 


Our website uses HTTP cookies to store user-specific data. 

Below we explain what cookies are and why they are used, so that you can better understand the following privacy policy. 

What exactly are cookies? 

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. 

One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. 

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file. 

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC. 

For example, cookie data may look like this:

 – Name: _ga 

– Expiration time: 2 years 

– Usage: Differentiation of website visitors 

– Example value: GA1.2.1326744211.152321167302 

A browser should support the following minimum sizes: 

– A cookie should be able to contain at least 4096 bytes 

– It should be possible to store at least 50 cookies per domain 

– A total of at least 3000 cookies should be able to be stored 

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies. 

We can distinguish between 4 types of cookies: 

Absolutely necessary cookies.

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window. 

Functional cookies 

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers. 

Target-oriented cookies 

These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored. 

Advertising cookies 

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying. 

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie. 

How can I delete cookies? 

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete, only partially allow or disable cookies. For example, you can block third-party cookies but allow all other cookies. 

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find it in your browser settings: 

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari. 

Firefox: delete cookies to remove data that websites have placed on your computer Internet Explorer: delete and manage cookies 

Microsoft Edge: delete and manage cookies 

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each cookie whether to allow it or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google with the search term “delete cookies Chrome” or “disable cookies Chrome” in case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari. 

What about my data protection? 

The so-called “Cookie Guidelines” have been in place since 2009. These state that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG). 

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”. 

Storage of personal data 

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments on the blog, will be used by us together with the time and IP address only for the purpose stated in each case, kept secure and not disclosed to third parties. 

We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct. 

If you send us personal data by e-mail – thus away from this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption. 

According to Article 6(1)(a) DSGVO (lawfulness of processing), the legal basis is that you give us consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient, you will find our contact details in the imprint. 

Rights according to the General Data Protection Regulation 

According to the provisions of the GDPR, you are generally entitled to the following rights: 

– Right to rectification (Article 16 DSGVO) 

– Right to erasure (“right to be forgotten”) (Article 17 GDPR) 

– Right to restriction of processing (Article 18 DSGVO) 

– Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR) – Right to data portability (Article 20 GDPR) 

– Right to object (Article 21 DSGVO) 

– Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR). 

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). 

Evaluation of visitor behavior 

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot draw any conclusions about your person from your behavior on this website. 

You can find out more about how to object to this analysis of your visit data in the following data protection declaration. 

Google Analytics Privacy Policy 

We use the analysis tracking tool Google Analytics (GA) of the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this. 

What is Google Analytics?

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there. 

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following: 

– Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service. 

– Ad reports: Ad reports help us analyze and improve our online advertising. 

– Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service. 

– Behavior reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click. 

– Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate. 

– Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text. 

Why do we use Google Analytics on our website? 

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal. 

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them. 

What data is stored by Google Analytics? 

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place. 

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law. 

The following cookies are used by Google Analytics: 

Name: _ga 


Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors. 

Expiration date: after 2 years 

Name: _gid 


Purpose: The cookie is also used to distinguish the website visitors. 

Expiration date: after 24 hours 

Name: _gat_gtag_UA_ 

Value: 1 

Purpose: Used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ . 

Expiration date: after 1 minute 


Value: not specified 

Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error. 

Expiration date: after 30 seconds up to one year. 

Name: __utma 


Purpose: This cookie is used to track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics. 

Expiration date: after 2 years 

Name: __utmt 

Value: 1 

Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate. 

Expiration date: after 10 minutes 

Name: __utmb 


Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics. 

Expiration date: after 30 minutes 

Name: __utmc 

Value: 167421564 

Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again. 

Expiration date: After you close the browser. 

Name: __utmz 

Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/ 

Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement. 

Expiration date: after 6 months 

Name: __utmv 

Value: not specified 

Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics. 

Expiration date: after 2 years 

Note: This list cannot claim to be complete, as Google also changes the choice of their cookies again and again. 

Here we show you an overview of the most important data collected by Google Analytics: 

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “on the move” on our site. 

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically. 

Bounce rate: A bounce rate is when you view only one page on our website and then leave our website again.

Account Creation: When you create an account or place an order on our website, Google Analytics collects this data. 

IP address: The IP address is only shown in shortened form, so that no clear assignment is possible. 

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination. 

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution. 

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from. 

Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics. 

How long and where is the data stored? 

Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl =en.  

Your data is distributed on different physical media. This has the advantage that the data can be accessed faster and is better protected against manipulation. In each Google data center, there are appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low. 

Google Analytics has a standard retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. Five variants are available to us for this purpose:

– Deletion after 14 months 

– Deletion after 26 months 

– Deletion after 38 months 

– Deletion after 50 months 

– No automatic deletion 

Once the specified period has expired, data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClickDomain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit. 

How can I delete my data or prevent data storage? 

According to the European Union data protection law, you have the right to obtain information about your data, update it, delete it or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics. 

If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser: 

Chrome: Delete, enable and manage cookies in Chrome. 

Safari: Manage cookies and website data with Safari. 

Firefox: Delete cookies to remove data that websites have placed on your computer 

Internet Explorer: delete and manage cookies 

Microsoft Edge: delete and manage cookies 

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&ti d=321167302. We hope we have been able to provide you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support .google.com/analytics/answer/6004245?hl=en.

Newsletter Privacy Policy 

When you sign up for our newsletter, you submit the above personal data and give us the right to contact you by email. We use the data stored as part of the newsletter registration exclusively for our newsletter and do not pass it on. 

If you unsubscribe from the newsletter – you will find the link for this at the bottom of each newsletter – we will delete all data that was stored with the registration to the newsletter.